TabelaWala — a ₹10+ Crore franchise growth engine

How a Meta Ads funnel built for investors, not job-seekers, turned a dairy franchise offer into 20+ franchises sold.

₹10+ CrRevenue generated
20+Franchises sold
10,000+Leads per month
₹2–3 LMonthly ad spend
12+ moRunning campaign

The challenge

TabelaWala launched a professionally managed dairy franchise that needs a ₹30 Lakh+ investment.

Broad awareness campaigns brought in job-seekers and low-intent enquiries instead of qualified investors. The real problem was not reach — it was generating high-quality investor leads at scale.

Strategy

A three-phase Meta Ads funnel built around investor acquisition:

Phase 1 — Educate Position organised dairy as a recession-resistant investment.
Phase 2 — Build trust Founder videos and business-model content to earn investor confidence.
Phase 3 — Qualify Lead forms that filter by city, investment capacity and franchise type intent.

Execution

Layered audience targeting — core, interest, lookalike and video retargeting — with continuous creative testing.

Daily optimisation moved budget towards the highest-intent ad sets. Founder videos, carousels and testimonials were refreshed regularly to prevent ad fatigue.

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