TabelaWala — a ₹10+ Crore franchise growth engine

The challenge

TabelaWala launched a professionally managed dairy franchise that needs a ₹30 Lakh+ investment.

Broad awareness campaigns brought in job-seekers and low-intent enquiries instead of qualified investors. The real problem was not reach — it was generating high-quality investor leads at scale.

Strategy

A three-phase Meta Ads funnel built around investor acquisition:

• Phase 1 — Educate: Position organised dairy as a recession-resistant investment.
• Phase 2 — Build trust: Founder videos and business-model content to earn investor confidence.
• Phase 3 — Qualify: Lead forms that filter by city, investment capacity and franchise type intent.

Execution

Layered audience targeting — core, interest, lookalike and video retargeting — with continuous creative testing.

Daily optimisation moved budget towards the highest-intent ad sets. Founder videos, carousels and testimonials were refreshed regularly to prevent ad fatigue.

Results

• ₹10+ Cr in revenue generated
• 20+ franchises sold
• 10,000+ leads per month on a monthly ad spend of ₹2–3 L
• A campaign that has kept running for 12+ months