47 Qualified Construction Leads at ₹89 Per Lead
AS Infratech is a construction and turnkey projects company based in Bhopal, Madhya Pradesh. Like many builders and contractors, it relied on word of mouth and occasional marketing, with no steady way to generate…
Overview
AS Infratech is a construction and turnkey projects company based in Bhopal, Madhya Pradesh. Like many builders and contractors, it relied on word of mouth and occasional marketing, with no steady way to generate new project enquiries.
Our approach to construction lead generation had three parts: fix how the company shows up on Google, make the website easier for search engines to find, and rebuild the Meta Ads funnel so that only serious, relevant enquiries reached the sales team. Between 1 September and 8 October, this delivered 47 qualified leads at ₹89.34 per lead.
The challenge
AS Infratech faced four problems that kept its pipeline unpredictable:
- No consistent lead flow: enquiries came in bursts, which made it hard for the sales team to plan.
- Poor Google visibility: the company was hard to find when people searched for construction services in Bhopal.
- Under-optimized Google Business Profile: incomplete information and little activity reduced trust and local reach.
- Inconsistent lead quality: earlier marketing brought a mix of serious buyers and irrelevant enquiries.
Strategy
We worked in three phases, so that free, long-term visibility and paid lead generation supported each other.
Phase 1: Google Business Profile optimization
- Updated business information and contact details
- Optimized descriptions and keywords
- Managed and responded to reviews
- Published regular business updates
Phase 2: Website SEO and Search Console setup
- On-page SEO optimization
- Google Search Console setup and indexing improvements
- Keyword optimization and tracking
Phase 3: Meta Ads lead generation
- WhatsApp campaigns to start conversations at a low cost
- Rebuilt lead forms with verification and qualification
- Location and construction-type filtering
Execution
Local SEO and website: building visibility that lasts
After the Google Business Profile was cleaned up and kept active with regular updates and review responses, we worked on the website itself. On-page SEO, Google Search Console setup and better indexing helped search engines understand and show the site. The results:
- Improved Google visibility
- Growth in keyword impressions
- Increase in organic clicks
Meta Ads: from cheap conversations to qualified leads
The first WhatsApp campaigns generated conversations at a low cost, but lead quality was inconsistent. Cheap conversations are not useful if the sales team has to sort through unsuitable ones. So we changed the funnel and added four filters:
- OTP-verified lead forms: each enquiry comes with a verified phone number.
- Conditional qualification questions: follow-up questions shown based on earlier answers.
- Location-based filtering: enquiries are sorted by where the project is.
- Construction-type filtering: enquiries are sorted by the kind of work needed.
Qualification questions used in the form
| # | Question | Options |
|---|---|---|
| 1 | Property location | Bhopal / Outside Bhopal |
| 2 | Project type | Residential, Commercial, Turnkey, Renovation |
Results
Campaign results for 1 September to 8 October:
| Metric | Result |
|---|---|
| Total qualified leads | 47 |
| Total ad spend | ₹4,199 |
| Cost per lead | ₹89.34 |
| Improvement in results | 158% |
| Lead flow | Consistent, high-quality |
Business impact
- A consistent lead generation system was established
- Better lead quality
- Improved Google presence
- Growing organic search visibility
- Higher sales team efficiency
Conclusion
AS Infratech did not need more enquiries. It needed better ones. By combining local SEO, website SEO and a Meta Ads funnel with OTP verification and qualification questions, we helped the company generate 47 qualified leads at ₹89.34 each and gave its sales team a steadier, more relevant pipeline.
Yuvau Digital helps construction companies, builders, architects and service businesses generate qualified leads through Meta Ads, Google Ads, Local SEO and conversion-focused marketing systems.
Frequently asked questions
How did AS Infratech get 47 qualified leads at ₹89 each?
We improved the company’s local visibility with Google Business Profile and website SEO, then rebuilt its Meta lead forms with OTP verification and qualification questions so that only relevant enquiries reached the sales team.
How much did the campaign cost?
The total ad spend was ₹4,199 between 1 September and 8 October, which worked out to ₹89.34 per qualified lead.
How do you improve lead quality in Meta Ads for construction companies?
By using OTP-verified forms, conditional qualification questions on location and project type, and filters for location and construction type. See our Meta Ads service for how we set these up.
Why does a construction company need Google Business Profile and SEO?
People searching for builders and contractors usually look at Google results and profiles before they enquire. A complete profile and an indexed, optimized website improve visibility and support paid campaigns. Learn more about our SEO services.
Can this approach work for builders, architects and other service businesses?
Yes. The same mix of local SEO, filtered lead forms and ads can be adapted to builders, architects and other service businesses. You can also explore our Google Ads service for high-intent search leads.
